Category Archives: Music Streaming Success

Desiree Perez Changes The Face Of The Entertainment Industry

The history of the entertainment industry is filled with mogul’s who look to build their brand off the back of their own image, but for one of the most successful executives in the industry, Desiree Perez, the need to push herself to the foreground of the Roc Nation label has never been an option. A powerful business leader with extreme confidence in her own abilities, Desiree Perez has built her reputation as a key member of the Roc Nation team for over 20 years and has become known as the top negotiator for a record label that has moved across many different areas of the entertainment industry.  Check pagesix.com for related article.

Desiree Perez has always seemed to understand the need to achieve success as both an executive with an eye on the success of the brand as a whole and the need to keep the artists at Roc Nation happy with the best deals across the entertainment industry. Read more about her on hitsdailydouble.com.  One artist who has learned to trust the advice and skills of Desiree Perez is Rihanna, one of the leading artists in the world who saw the profitability of her “Anti” world tour rise with the Desiree Perez negotiated the deal to bring on board the sponsorship of Samsung to the tune of $25 million.  More of this on runninglip.com.

Recently, there has been a flurry of movement within Roc Nation as the decade long deal between the label and Live Nation to give access to the recorded music library of the label to the concert promoter was due to come to a close. Desiree Perez was reported to have been chief negotiator during the initial signing of the 2008 deal, as speculation grew over the continuation of the deal Roc Nation began negotiating with other music industry giants with label head, Jay-Z talking to executives at the Universal Music Group with Desiree Perez at his side to ease the negotiating process.  For additional reading, click on this.

Interesting article here on http://www.billboard.com/articles/business/7454416/why-kanye-west-squash-tidal-apple-music-beef

Roc Nation to Split From Live Nation

Over the past 10 years, one of the most dominating teams in the music industry has been the joint venture created by Jay-Z and Live Nation. Jay-Z is well known for being one of the most successful musicians and music producers of all time and Live Nation is well known for being the go-to option for booking music venues and planning tours. The deal, which paid Jay-Z over $150 million over a 10 year period, will not be extended.  Check pagesix.com for additional article.

While the deal has been very successful for all parties involved, it appears that all sides are looking to go in different directions. Live Nation has stated that they would like to continue to work with Jay-Z when it comes to touring and event planning, but the company will no longer be interested in producing music. This agreement will include all acts that fall under Jay-Z’s company, Roc Nation, which includes Fat Joe, Shakira, and Rhianna.

The decision came within the last few weeks and was led largely by Jay-Z’s business manager Desiree Perez. Desiree Perez is well regarded as being one of the best businessman in the music industry. For update on Dez recent timeline activities, click crunchbase.com.  She has been very involved in the growth and development of Roc Nation, which has become one of the best producers in the industry and has helped several musicians reach stardom. To read more about Dez, click on prettymanprettyman.com.

Now that the contract with Live Nation is reaching an end, Desiree Perez will be looking for other options. This could include coming up with a new limited agreement with Live Nation, but will also include shopping their business to other companies as well. The general thought is that Roc Nation could get an even better deal if they start from scratch with a new company. This is largely due to the success that they have had in developing new artists. Interesting article to read here

Related article to read on https://igstars.com/128/from-nation-rihanna-desiree-perez-became-lady-behind-scenes