Category Archives: Music Industry

Desiree Perez Leads Roc Nation Into A New Era

The Roc Nation record label and multi media brand have recently entered the last final days of its association with the concert promoter Live Nation that saw the entire recording industry change forever. Live Nation paid Roc Nation a reported $150 million to gain a stake in the recording portion of the company for ten years beginning in 2008; the deal has proven a success for both sides of the agreement, but Live Nation is said to be considering exercising its right to leave the agreement in 2018.   More to read on

Over the coming months, an announcement should be made with insiders for Live Nation already revealing the company has decided instead to focus on a partnership with Roc Nation in terms of its live touring division. Universal Music Group mogul Sir Lucian Grainge recently hosted a meeting between himself and Roc Nation’s Jay-Z and business executive Desiree Perez. The meeting has not been confirmed as being the opening discussion in an attempt to woo Universal Music Group as the replacement partner to take the place of Live Nation for the recording arm of the Jay-Z founded label; UMG insiders stated the company already has a partnership with Roc Nation to distribute music and may be interested in expanding upon this agreement.  Check for additional article

Related article to read here.

Desiree Perez, often known by the nickname Des, is one of the most powerful women in the U.S. music industry with a strong reputation as a tough negotiator. For updates of Dez, hop over to  Perez has been heading the SC Enterprises company for more than 20 years and is part of the management collective at Roc Nation that oversees every aspect of the work completed by the label and media company. Through her work negotiating the product partnership between Rihanna and Samsung, the profile of Desiree Perez has grown to make her a recognizable figure for the majority of music industry insiders.  For Dez recent timeline activities, hit

Learn more about Dez on


Desiree Perez Success in the Music Business

Desiree Perez has proven to be a tough negotiator and is qualified when it comes down to crunching numbers. She has a very long back history in running SC Enterprises. She is so well known for her unique style and is responsible for many deals such as the Rihanna Samsung deal and also Beyoncé Formation stadium. She is a longtime friend to and close associate to American rapper Jay Z.

Desiree Perez is part of the collective that runs Roc Nation. They are responsible for the management, labeling operations as well as publishing. The special collective is called Hova Circle of Influence, and some of its other members include Jana Fleischman, Chaka Pilgrim, and Jay Brown.   More to read on

Roc Nation is a record label which signs performing artists and is responsible for the artist’s shows and income, some of the artists signed with them include Rihanna, Meek Mill, Fat Joe, and Shakira. The record label was founded by American rapper Jay Z. He then gave the position of Chief Executive officer to a competent Desiree Perez. She has been the top CEO for about eight years.  Hop over to to read blogs and timeline updates from Dez.

Roc Nation’s owner Jay Z had signed a deal with Live Nation for $150 million. The deal was contracted for ten years since 2008 and will be coming to an end in 2018. This is expected to cause a problem since either side could sell their stake in the organization or completely but it.  Read more on

For an interesting news, hit this

Jay Z and Desiree Perez recently went to meet with CEO of the Universal Music Group Sir Lucian Grainge. This caused speculation with people saying that UMG wanted to buy a stake in Roc Nation. The move is expected to give Roc Nation more resources to be able to develop new upcoming artists.   Additional article to read on

For updates on Dez recent timeline activities, visit

Desiree Perez and Roc Nation Look for New Deal

Desiree Perez and Jay Z of Roc Nation have a heck of a decision to make in the coming months. Jay Z had locked in his company, Roc Nation, to a huge ten year contract with the company Live Nation. The deal paid Jay Z a hefty $150 million and made him one of the largest business moguls in the hip hop game. With the ten year ‘360 Deal’ coming to a culminating it means that Jay Z and his team are ready to start negotiating again. Live Nation and Jay Z have both gone under big changes over the past decade and that could mean a huge change for both parties.  More of this on

Preliminary talks between Live Nation and the Jay Z camp have been relatively fruitless at this point. Live Nation wants to move away from recorded music in studios but that is a huge aspect, obviously, of what Jay Z and Roc Nation are trying to do. Live Nation is reportedly still interested in representing Jay Z’s touring businesses but that could mean dramatically altering the deal. It only makes sense that Perez and Jay Z would want to go ahead and try out different contracts.  Check for related article.

Additional reading here

Jay Z and Desiree Perez were spotted at a sit down dinner in Santa Monica, CA alongside Sir Lucian Grainge of Universal Music Groupe. Grainge is the Chairman and CEO at Universal Music Group and a sit down meeting between the two parties is pretty clearly a big deal, more of this on  Still, UMG has been pretty hush about the topics of the meeting only saying that they are enjoying a ‘fruitful relationship’ with Jay Z. However, this doesn’t mean that Jay Z and Desiree Perez are ready to sign any deals any time soon. We’ll see when Jay and his team are ready and not before.  For update on Dez recent timeline activities, click

Have a glimpse of the music streaming world visit