Category Archives: Female CEO

Lori Senecal Is Becoming A Legend In The World Of Advertising

As the CEO of Crispin Porter & Bogusky, Lori Senecal believes her success came early in her career. Upon graduation, her talents for organization and leadership were apparent. Her dedication brought out the best qualities in the companies and people she dealt with, and she was very popular with her employers. She launched a marketing unit for young adults called TAG Ideation in 2003, and her expertise regarding data analytics and multinational accounts continues to grow. She has worked with some of the most popular brands in the world including Nestle, Sprint and Applebee’s. She has served Coca Cola, MDC Partners and the DDB Worldwide Communications Group with style and flair.

Lori Senecal has accomplished substantial acheivements partially due to her impressive leadership skills. She has been the recipient of prestigious awards for her work in advertising. One of her most amazing attributes is her ability to grow a business in a very short period. Her duties are always performed accurately and appropriately with positive results. In 2017, she was honored with the title of the Most Creative People in Business by Fast Company.

Lori Senecal has had a positive impact on the way the agency does business. Under her leadership, they have become more agile and truly modern. Many entrepreneur spirits have been fired up by Lori Senecal. Her focus is placed on making changes and increasing a company’s growth with innovative talents. The role she plays in partnering with the company and organization clients provides a flawless structure. She maintains the overall vision of the company while achieving significant growth. Her motivational speaking seminars and television interviews have provided many insights into her industry. Check out Ideamensch to see more.

Lori Senecal is so much more than just a leader. He is an expert in integrated marketing, advertising and digital strategy. She excels at brand architecture and e-commerce by developing and using new ideas and providing creative direction. Her advice to employees is to invent the career they want. Her passion for entrepreneurs has enabled her to act as a mentor for young, business minded individuals. She has even incubated startups for many employees.

Read more: http://newyork.advertisingweek.com/speakers/?id=26

Talents and Career History of Lori Senecal

The acting Global CEO for Crispin & Bogusky is Lori Senecal. Her role includes overseeing global expansion and growth of the company and coordinating the company’s nine international offices. She joined CP+B in 2015 and has made a lot of impact on culture and business. According to Lori Senecal, her older siblings have always been successful something that has always motivated her to aim higher in life. Immediately after graduating with a Sales and Marketing degree, she tossed herself into the world of employment. Lori Senecal has a unique talent of marking every company she works with successful. Her commitment to work has earned her a lot of popularity among employers.

In 2013, Lori Senecal launched a young-adult marketing unit known as TAG Ideation. She is highly knowledgeable in multinational account expertise, particularly in data analytics. Lori Senecal has worked with some popular brands in the world including Molson, Xbox, Staples, Sprint, InBev, Nestle, and Nabisco. She also worked as the Global Accountant Director of Coca-Cola. In 2014 and 2015, she worked at MDC Partners Inc, where she held the positions of Director and CEO. Checkout GCReport for more.

More about Lori Senecal

Lori Senecal has impeccable leadership skills. Her talent and great decision-making abilities have helped fuel CP+B. Before joining the company, she held the position of CEO and Global Chairman at KBS. While at KBS, the company grew from a small domestic agency comprising of 250 people to a worldwide agency with over 900 people. She also won several awards for the role she played in the company. Before KBS, she was the President of McCann Erickson’s flagship New York office. She was also McCann Worldgroup’s Global Innovation Officer.

Lori Senecal has other skills besides leadership. She has immense knowledge in integrated marketing, and advertising. She is also a remarkable digital strategist and has advanced e-commerce knowledge. She has a special talent in actualizing new ideas. She is very passionate about entrepreneurship and loves mentoring young business people. In 2014, Lori Senecal doubled up as co-founder and jury chair lady of the Isaac Award organization. Her advice to employees is to create the careers they desire.

See more: https://www.linkedin.com/in/lorisenecal