Desiree Perez Changes The Face Of The Entertainment Industry

The history of the entertainment industry is filled with mogul’s who look to build their brand off the back of their own image, but for one of the most successful executives in the industry, Desiree Perez, the need to push herself to the foreground of the Roc Nation label has never been an option. A powerful business leader with extreme confidence in her own abilities, Desiree Perez has built her reputation as a key member of the Roc Nation team for over 20 years and has become known as the top negotiator for a record label that has moved across many different areas of the entertainment industry.  Check pagesix.com for related article.

Desiree Perez has always seemed to understand the need to achieve success as both an executive with an eye on the success of the brand as a whole and the need to keep the artists at Roc Nation happy with the best deals across the entertainment industry. Read more about her on hitsdailydouble.com.  One artist who has learned to trust the advice and skills of Desiree Perez is Rihanna, one of the leading artists in the world who saw the profitability of her “Anti” world tour rise with the Desiree Perez negotiated the deal to bring on board the sponsorship of Samsung to the tune of $25 million.  More of this on runninglip.com.

Recently, there has been a flurry of movement within Roc Nation as the decade long deal between the label and Live Nation to give access to the recorded music library of the label to the concert promoter was due to come to a close. Desiree Perez was reported to have been chief negotiator during the initial signing of the 2008 deal, as speculation grew over the continuation of the deal Roc Nation began negotiating with other music industry giants with label head, Jay-Z talking to executives at the Universal Music Group with Desiree Perez at his side to ease the negotiating process.  For additional reading, click on this.

Interesting article here on http://www.billboard.com/articles/business/7454416/why-kanye-west-squash-tidal-apple-music-beef

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