Doe Deere Continues to Make Her Mark In the Beauty Industry

Doe Deere was raised in NYC and burn in Russia. She’s the founder and CEO of Lime Crime Cosmetics, which has been growing in popularity over the last few years. Deere’s mission is to prove that cosmetics can do more than just cover up imperfections. She wants her brand to serve as a form of self-expression and freedom.

 

Doe feels that beauty isn’t what is natural or looks acceptable to society. Instead, she asserts that true beauty is doing what feels right at the moment. This is the driving force behind Lime Crime, which was founded in 2008.

 

The makeup line features bold and vivid eye shadows, nail polishes and lip colors, all of which are cruelty-free and vegan. The name of the company came from Doe’s favorite color and her vision to develop makeup products that are so bright, they should be illegal!

 

Deere started small and became successful on her own terms. This is one of the biggest reasons why she is an avid supporter of other women who are starting and maintaining their own businesses. Doe Deere frequently speaks with aspiring female business owners who are looking to find their own creative and professional voice and has done speaking engagements at events like Vegas Nay’s Stardust Tour and PHAMExpo.

 

When she looks back over her career, Doe Deere says that she definitely would have started her business earlier. She admits that she’d been thinking about the idea of Lime crime for years before actually launching the business. She also shares that she would have developed a customer service department sooner to make sure that customers were attended to quickly and efficiently. Deere says that she’s grateful for her current team, who are particularly skilled when it comes to keeping consumers happy.

 

In terms of professional success, Doe Deere says that it’s important to trust your gut. She stresses that there will often be times when information and statistics are just not enough. It’s essential for business owners to trust their intuition and test their premonitions on smaller things before going big. She shares that eventually being great in business will be second nature–and she’s living proof.

Follow Doe Deere on Twitter for more updates.

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