Fabletics and Kate Hudson Keep On Moving Up

Fabletics was started in 2013 by Don Ressler, Adam Goldenberg, and the famous actress by the name Kate Hudson. It is an e-commerce company that sells sportswear. The company came about because its founders saw a niche in the market for fashionable and elegant sportswear. It operates on a subscription model. Members of Fabletics get access to the company’s catalog of items. Don Ressler and Adam Goldenberg are the founders of TechStyle Fashion Group which was previously known as JustFab.

 

Fabletics has its headquarters in El Segundo, California. It maintains stores in various locations around the US. The company started a men’s line known as FL2 in 2015. It was developed together with Oliver Hudson who is the brother to Kate Hudson. The company ships to various countries around the world including Spain, France, UK, and Australia. Fabletics has made sure that it engages with its customers frequently. It is very active in social media. The company has a cult following of clients. It has not been rare to hear that the firm’s products have sold out.

 

Fabletics relies on data from its site and other sources to determine the items that it will stock in its stores. The stores are stocked with the trendiest and best-selling items. These are items that people want to buy when they get to the stores. Data is sourced from social media, membership preferences on the site, and heat maps from its stores. This ensures that there is all round customer satisfaction because the local members and anyone who walks into the shop find what they are looking for most of the time.

 

Fabletics has invested in its media and creative divisions who come up with strategies that ensure customers are informed and engage with the company in a fun way. Fabletics understands the way consumers engage with brands today, and it has propelled them to the top of the athleisure industry. One of the methods that the company has used to their advantage is reverse showrooming. One normally goes to a showroom to check out stuff first and then deliberate whether they will buy the item later.

 

At Fabletics, one can decide whether they want to buy an item from the catalog that exists on the site and then they can go to the store later to buy it. This means that the item that a person shop for at the store is already in their shopping cart on the site. The approach has combined the strengths of online and brick-and-mortar stores to create a great experience. This has increased the percentage of customers who shop at their stores and the number of people who become members after entering their stores.

 

The various approaches outlined above have enabled it to sell its items at a lower price compared to its competitors. Its customers get to shop high-quality items while saving some cash. They have also helped it to increase its revenue by close to 40% each year. The company is now worth a quarter of a billion dollars.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

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