Talk Fusion: Providing Opportunities For Various Groups

Bob Reina founded Talk Fusion in 2007. Reina had previously been a policeman and has joined various direct selling companies. Reina had significant success in the various companies and was able to achieve the top goals in each. When he stumbled across the idea of embedding videos into emails, Reina knew that it had potential. He partnered with a friend in the IT industry and explored how he could create something out of this. Reina decided to leave his position as a police officer and pursue Talk Fusion full time. By 2007, the companies software was being sold in more than 85 different countries. They are now the eighth biggest video communication provider in the world.

Bob Reina made the decision to make the company into a direct selling option. He knew how much he had gained from when other companies had allowed him and other individuals to create an additional income for themselves. He also realized how powerful word of mouth advertising was. Reina also saw it as an opportunity to help others to achieve success along with him instead of just him realizing the success. The company also expanded past just embedding videos into email. While it is still one of the main components and tools of the business, Talk Fusion has also created a video chat tool that is free for everyone. There are also some newer tools that users can pay to use. These include a community blog to share information, a video newsletter to disperse recent updates and live meetings to allow businesses to operate even if all of the employees are in different countries.

Reina had learned quite a bit from his years of experience being a direct seller. He remembered what frustrated him and what he appreciated. One thing he made sure to do was provide sellers with what they were owned very quickly. To solve this, Reina decided to create an instant pay system. When a direct seller makes a sale, within 3 minutes they are paid to a credit from Talk Fusion.

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