Dick DeVos Looks To Make A Splash In The Liquor Industry

An application to transfer the liquor license of a distillery to a new owner has rarely seen as much interest as that of the recent approval of Windquest Group as the owner of the Coppercraft Distillery. Coppercraft was established by Walter Catton III in 2013 and was recently purchased by Windquest Group, which is owned and operated by Dick DeVos. The AmWay executive is reported by MLive to have continued his investment in the state of Michigan by taking control of the Holland Township based distillery that Catton III has been hoping to develop further in the coming months.

Congratulations to all the local residents and businesses who work hard to make West Michigan an incredible place to live, work, and visit!

Posted by Dick DeVos on Tuesday, January 26, 2016

Dick DeVos was born into the family owning the AmWay company, but did not find his future set in stone because of the position of his family. http://www.mlive.com/news/grand-rapids/index.ssf/2010/09/amway_heir_dick_and_betsy_devo.html

Instead of being sent to the best schools in the U.S. Dick DeVos was sent to study in the Michigan public school system, before embarking on jobs throughout the AmWay comapny to complete his education.

As a business person the work of Dick DeVos has seen him push the AmWay company to new levels of success on a global scale. Wikipedia reports DeVos was initially given a position of authority with AmWay in the mid 1980s to oversee the business of the company in around 18 countries worldwide. The company initially saw the business of the company in these countries rise from five percent of revenue to around 50 percent by the mid 1990s. 

Dick DeVos is hoping to bring his successful business history to the growth of Coppercraft Distillery, which sees its future outside the confines of Michigan and its neghboring states. Walter Catton III has already discussed the need to improve facilities within the distillery itself to attract new visitors to the tasting room, which will soon include a kitchen to provide snacks during tasting sessions. The initial application for the Dick DeVos backed Windquest Holdings to take over Coppercraft’s liquor production should achieve final approval around six months after the application was made.

Learn more about Dick by taking a look at the family foundation he and his wife Betsy founded themselves to back their philanthropic endeavors.

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